The Plug and Play Tech Center (PnP) is a powerhouse global accelerator that blends startup support with deep corporate collaboration 🤝. Spanning 60+ locations and operating across 25+ industry verticals, PnP connects startups to real business opportunities—pilot projects, enterprise partnerships, and access to a vast global ecosystem. What sets it apart? Its no-equity model 💸 for accelerator participants and its strong ties with iconic companies like Visa, Mercedes-Benz, and Johnson & Johnson. Rather than focusing solely on early-stage funding, PnP is a launchpad for startups that want to build credibility, validate their tech, and grow by engaging directly with industry leaders 🌍.
🎯This guide explores the program structure, investment dynamics, application strategy, and key benefits for founders considering Plug and Play.
Program Overview
Here’s a breakdown of what startups can expect:
🌐 Program Type: Global, hybrid (mostly remote with in-person Focus Weeks)
🏢 Locations: 60+ worldwide (Silicon Valley HQ, Germany, Japan, Brazil, UAE, and more)
💰 Investment: Optional via Plug and Play Ventures ($25K–$500K)
📈 Equity Taken: None for program participation; equity only if investment is made
⏳ Program Duration: Typically 10–12 weeks
💼 Stage: Stage-agnostic (Pre-seed to Growth-stage)
🧭 Focus Areas: Fintech, Health, Mobility, Insurtech, Energy, AI, Manufacturing, Sustainability, and 20+ more
💡 Pro Tip: PnP is ideal if you’re ready to pilot your product with major corporations and scale through partnerships—not just looking for cash.
Why Choose Plug and Play Accelerator?
PnP stands out by focusing on business development over funding. Startups join to land enterprise deals, pilots, or partnerships. Here’s what makes it unique:
🤝 550+ Corporate Partners: Including Visa, Walmart, Mercedes-Benz, Roche, Intel, and Johnson & Johnson
🧪 Pilot Opportunities: Focused on launching Proof of Concepts (POCs) and pilot projects with corporates
💼 No Equity Required: You keep your cap table clean—equity is optional via PnP Ventures
🌍 Global Market Access: Tap into regional innovation hubs and multinational partners
📊 Data-Backed Success: 2,000+ startups invested in, $12B+ raised, 30+ unicorns emerged
💡 If you want enterprise traction, not just demo days—this is your stage.
Plug and Play Accelerator Eligibility Criteria
Plug and Play doesn’t limit by stage, but here’s what makes a strong fit:
🛠 Product Stage: MVP or functional demo highly preferred
🧠 Team Strength: Full-time, complementary founding team with deep domain knowledge
📈 Market Size: Large addressable market with scalable solution
📊 Traction: Early customers, partnerships, or revenue (preferred but not always required)
🎯 Corporate Relevance: Clear alignment with one or more of PnP’s corporate partners
💡 Pro Tip: Review the partner list for your target program—if you’re not relevant to them, it’s a hard sell.
Application Process
The selection process is corporate-driven and highly competitive. Here’s how it works:
1️⃣ Apply Online: Through PnP’s main site or specific program pages
2️⃣ Screening & Due Diligence: Internal teams shortlist top 10% of applicants
3️⃣ Corporate Partner Review: Startups are ranked based on alignment with partners
4️⃣ Selection Day: 30–40 shortlisted startups pitch live to partners
5️⃣ Final Cohort Chosen: 10–25 startups selected per batch
💡 Pro Tip: Your pitch should highlight pilot potential, not just investment readiness.
Plug and Play Accelerator Investment Terms
Investment is optional and comes through PnP Ventures, their in-house VC arm:
💸 Check Size: $25K to $500K
📉 No Equity for Participation: Investment decisions are separate from the program
🤝 Terms: Typically SAFEs or convertible notes with flexible terms
🌱 Follow-On Support: Access to co-investors and broader VC network (180+ funds)
💡 Pro Tip: Even if you’re not looking for capital, participation can lead to strategic investment down the line.
Tips for a Strong Application
Maximize your chances of getting into Plug and Play:
📌 Align with Corporate Partners: Research which corporates are involved in your target vertical and explain exactly how your product solves their pain points or fits their innovation roadmap.
💡 Showcase Pilot Potential: Outline specific pilot or Proof of Concept (POC) ideas. Mention how you could integrate with a corporate’s systems, run a small-scale test, or scale an internal use case.
🔍 Demonstrate Traction or Validation: Share quantitative proof—such as user growth, revenue milestones, previous pilots, partnerships, or letters of intent. Make your traction impossible to ignore.
🎯 Present a Killer Team: Show the unique edge your team has—whether that’s technical expertise, past exits, domain-specific knowledge, or a history of building together. Include LinkedIn links or previous achievements if possible.
📽️ Nail the Pitch Video: Create a crisp, engaging video (ideally under 2 minutes) that clearly shows what your product does, why it matters, and why now. Show energy, clarity, and a strong call to action.
💡 Pro Tip: Think less like a startup pitching investors—and more like a vendor pitching enterprise customers.
FAQs
❓ Is it really equity-free?
Yes—PnP does not take equity for participating in the program. However, if you choose to raise funding from PnP Ventures, standard investment terms (via SAFE or convertible note) will apply.
❓ Can I apply without revenue?
Yes, revenue is not a requirement. But you’ll improve your chances significantly if you can show traction—whether through pilots, letters of intent (LOIs), user growth, or other proof of validation.
❓ Is the program remote or in-person?
The core of the program is remote-first, making it accessible globally. However, PnP organizes Focus Weeks and Demo Days in-person at select locations, offering opportunities to meet corporates and investors face-to-face.
❓ What if my startup doesn’t fit a vertical?
PnP runs more than 25 industry-specific programs. If your startup doesn’t align with at least one vertical—like Fintech, Health, Sustainability, or Mobility—it may not be the best fit.
❓ Do I need an MVP to apply?
Yes, ideally. While PnP is stage-agnostic, most selected startups have a working MVP, prototype, or live product to showcase to partners.
❓ Can international startups apply?
Absolutely. Plug and Play is global, and many cohorts feature companies from outside the U.S.—especially if they’re targeting international corporate partners.
❓ Do I need to relocate?
No. Relocation is not required. However, attending in-person events like Focus Weeks or Demo Day is strongly encouraged if your schedule allows.
❓ Is there a program fee?
No. Participation is free. PnP does not charge startups to join its accelerator.
🔍 Final Thoughts
Plug and Play is built for startups that:
- Have a live product or MVP
- Are aiming for corporate pilots, not just pitch competitions
- Operate in a clear vertical (e.g., Fintech, Health, Energy)
- Want enterprise exposure, market validation, and global reach
💡 If you’re targeting real-world partnerships and long-term growth—this is one of the best platforms to be on.
