Does MoEngage offer a special discount for startups? Absolutely. Yes, MoEngage offers a generous discount 🤑 for founders that meaningfully cuts first‑year costs while you test, learn, and scale. In this article, you’ll see exactly how to claim the MoEngage promo code via XRaise 🎉 and use the savings to extend runway, validate channels faster, and keep your CAC-to-LTV math healthy.
How to Get MoEngage Promo Code
Getting your MoEngage discount through XRaise is simple. Just follow these steps:
1️⃣ Visit the MoEngage Promo Code page on the XRaise website.
2️⃣ Fill out the short form with your name, email, and website.
3️⃣ You’ll receive the MoEngage promo code and step-by-step instructions via email within 24 hours.
With just a few clicks, you can access a vast database of funding opportunities, including grants, tech credits, accelerators, and pitch events.
What is MoEngage?
MoEngage is an insights‑led customer engagement platform that helps you deliver personalized, cross‑channel experiences across push, in‑app, email, SMS, WhatsApp, and web. For founders, that translates into higher activation, stronger retention, and smarter lifecycle automation — without cobbling together five different tools. It’s trusted by 1,300+ brands and is particularly strong for B2C apps, e‑commerce, media, fintech, and education.
Under the hood, MoEngage blends analytics, segmentation, AI, and orchestration so lean teams can move from “blast and hope” to targeted, data‑driven journeys. If you’re chasing retention curves 🌊 and LTV lift 📈 on a tight budget, it’s the kind of platform that can replace multiple point solutions.
🚀 Core features:
- 📊 Advanced analytics & AI optimization — See behavior, funnels, and campaign impact; let ML optimize timing & audiences.
- ✉️ Personalized cross‑channel messaging — Push, in‑app, email, SMS, WhatsApp, on‑site, all driven by behavior & attributes.
- 🧭 Journey automation — Visual flows for onboarding, cart recovery, reactivation, and churn prevention.
- 🧠 Predictive & recommendations — Identify churn risk or purchase intent and trigger relevant content automatically.
- 🧩 Integrations — Works with Segment, Branch, AppsFlyer, Adjust, SendGrid, and more to fit your stack.
- 🧪 Experimentation & ROI — A/B tests tied to KPIs like retention and revenue so you double down on what works.
Integrations: Segment, Branch, AppsFlyer, Adjust, SendGrid (plus a broader partner ecosystem), so you can ingest events smoothly and activate data everywhere. 🔄
💡 Startup‑specific benefits: Enablement content, community access, and free growth consulting hours for eligible startups — handy for small teams that want best practices baked in. 🤝
How Much is the MoEngage Promo Code Worth?
MoEngage’s verified startup offer is 50% off for the first year on platform subscription fees — with savings up to $5,994 💰 depending on your plan and usage. Practically, you’re paying half price for 12 months, applied to the standard Growth‑tier subscription for new customers or free‑tier upgrades. It’s typically not stackable with other MoEngage promos and is valid for 12 months from activation. ⏳
Real‑world savings example:
Scenario | Baseline Annual Cost | With 50% Discount | You Save |
---|---|---|---|
Growth plan at ~10k MAU | $11,988 | $5,994 | $5,994 |
- 🧮 Representative price: ~$999/mo (~10k MAU). With the promo, first‑year invoice drops to $5,994.
- 📆 Billing cadence: Works on annual or monthly, always covers 12 months.
- 🚫 Stackability: Exclusive via partners, not stackable with other discounts.
- 🔁 After year one: Expect standard pricing (smaller ongoing discounts possible, but not guaranteed).
Takeaway: Compared with typical “10–20% off” startup perks, 50% for a full year is substantial. Treat it like a funded experiment.

Eligibility + Tips to Maximize Your MoEngage Discount
MoEngage’s startup promo targets new customers (or free‑tier startups), distributed through accredited partners. Applications are manually reviewed, so expect a quick qualification check.
Who qualifies?
- ✅ New MoEngage accounts (or free tier) — not for existing paid customers.
- ✅ Early‑stage startups (seed to Series A), genuine SMB/scaleup use cases.
- 🌎 Global eligibility; one redemption per company.
Tips to maximize value:
- 💡 Start free, time the upgrade: Use the free Starter tier (10k MAU), then trigger the 50% year right before you need Growth.
- 📆 Plan the 12‑month sprint: Line up SDKs, events, and campaigns before activating to avoid wasted months.
- 🚀 Leverage enablement: Tap growth consulting + community to shortcut setup and avoid mistakes.
- 🧱 Mind renewal: Set reminders before renewal; forecast full‑price costs.
MoEngage Plans & Pricing
MoEngage uses a usage‑based pricing model built around MAUs/events, with three tiers designed to scale.
Tier | Who it’s for | What you get | Pricing notes |
---|---|---|---|
Starter (Free) | MVP/early teams under ~10k MAU | Core messaging + basic analytics | $0; upgrade when you outgrow limits |
Growth | Seed–mid‑stage startups | Cross‑channel messaging, segmentation, journeys, AI optimization, support | Usage‑based; ~$999/mo at ~10k MAU (≈$11,988/yr) |
Enterprise (Scale) | High‑scale/advanced needs | Everything in Growth + enterprise security, data residency, QBRs | Custom pricing; negotiated for large MAU |
Where the discount applies: Growth tier. Add‑ons/enterprise features may be excluded.
Who Should Use MoEngage?
If your business depends on retention and repeat engagement, MoEngage is for you. It consolidates analytics, orchestration, and multichannel messaging into one control center.
Ideal for:
- 👥 Team size: Lean squads with a growth/marketing owner.
- 🚀 Stage: Post‑launch with thousands of users; seed to Series A.
- 🧩 Problems solved: Onboarding drop‑off, cart abandonment, churn, segmentation.
⚠️ Caveat: If you’re pre‑PMF or only have a few hundred users, MoEngage may be overkill. Delay activation until you can maximize the 12‑month window.
MoEngage Best Alternatives
Comparing options keeps pricing honest. Consider these:
Tool | Starting perk/pricing | Where it’s strong | Why a founder might pick it |
---|---|---|---|
CleverTap | YC perk $2,500 credits; essentials plan <100k MAU | Mobile app retention, analytics, segmentation | Mobile‑first apps wanting deep analytics + startup‑friendly onboarding |
OneSignal | Free plan; Growth from $19/mo | Quick integration, push/in‑app + email/SMS basics | Low‑cost, fast launch; don’t need advanced AI/journeys |

Also worth a look: WebEngage (full‑stack retention + surveys; some programs offer up to $25k credits).
FAQ on MoEngage Promo Code
❓ Is the 50% discount recurring?
No — it’s 50% off for the first 12 months. Plan for standard pricing afterward.
❓ Which plans are eligible?
Primarily the Growth plan; enterprise add‑ons may be excluded.
❓ Who qualifies?
New customers (or free tier). Applications are manually reviewed via partners.
❓ Can it stack with other discounts or credits?
Generally no; exclusive offer.
❓ How is it applied — monthly or annual?
Covers 12 months from activation, reflected in your billing cadence.
❓ What happens after 12 months?
Account continues at standard rates unless renegotiated.
❓ Is it global?
Yes — available worldwide via partner verification.
Final Thoughts
A full year at half price gives you the runway to wire up onboarding, recovery, and reactivation flows. If engagement is a top‑3 growth lever, the MoEngage promo code is a smart, time‑boxed bet 💡. Treat the discount period like a sprint: implement fast, measure relentlessly, and decide renewal with data.
👉 Ready to lock it in? Claim your promo code on XRaise today 🚀.
