RevUp Capital

RevUp Capital gives founder-focused, non-dilutive funding to early-stage B2B and B2C companies that are ascending the $1M-$10M growth curve. Rather than take equity, RevUp uses a revenue-based model: companies return a small percentage of revenue over time, until reaching a cap. RevUp combines investment with hands-on support from its internal Growth Platform, a full-time, in-house team that works only with RevUp portfolio companies. RevUp actively invests into founders building businesses outside networks of social and economic privilege: women, Black and brown founders, first generation Americans, and founders outside major metros and from rural geographies.

Key Benefits

• Typical investment range of $300K-$500K (the For Founders page says $350-400K)
• Non-dilutive capital that protects founder equity, optionality, and autonomy
• Hands-on support through the RevUp Growth Platform: tools, processes and people to help companies build a data-driven marketing and sales engine
• An in-house, full-time Growth Team that works exclusively with RevUp portfolio companies
• Access to a network of RevUp investors, people, organizations, resources, and supports

Eligibility

• B2B and B2C companies with revenue traction, a solid growth rate, and a strong team
• In market, selling, and ready to grow to $10-15M in revenue in the next few years
• Producing $500K - $3M in annual revenue
• On a path toward profitability, with solid underlying unit economics
• Able to comfortably support a revenue-based investment (very early or very low-margin businesses may not be a fit)
• A strong leadership team with proven execution ability, ready to build a more scalable marketing and sales engine

Program Structure

• Revenue contract: companies return a small percentage of revenue over time, until reaching a predetermined cap; this usually takes between 4-5 years
• High-touch, low-volume model: RevUp invests into ~10-12 companies a year
• RevUp invests before, after, and adjacent to other forms of capital
• Rolling review: submit the pre-screening form (or send your current investment deck) to request a review